What is Google Analytics 4?

Google Analytics4 (GA4) is the current version of Google’s web analytics platform.GA4 works event-based: every user interaction is an event that is measured.This provides more flexibility and depth than the session-based Universal Analytics that will be permanently discontinued in July

2024.What’s different in

GA4?GA4 is user-oriented rather than session-oriented.It measures cross-device behavior, has built-in privacy features (cookieless measurement via modeling) and integrates natively with GoogleGoogle Adsbetter attribution.The reporting structure is fundamentally different from UniversalAttributionTag Manager for deployment and UTM tags for accurate source reporting

by campaign and channel.GA4 and privacyGA4 supports server-side tagging and Consent

Mode v2, which allows you to model data without cookies.This is important for GDPRConversionwhileGoogle Tag Managervaluable insights.IsUTM tagsfree?Yes for the standard version.GA4 360 (enterprise

with more data

retention and higher limits) is paid.How quickly can I see data in GA4?Real-time data is immediately available.Standard reporting has a delay of 24 to 48 hours.More at

developers.goo

gle.com/search.