What is Google Shopping?
Google Shopping is an ad format within Google Ads that lets online shops show product ads with a photo, price and shop name directly in the search results. These product listings appear at the top of the SERP and are one of the most effective SEA channels for e-commerce businesses.
How does Google Shopping work?
Google Shopping works through a product feed that you upload to Google Merchant Center. This feed contains product titles, descriptions, prices, images and availability. Google matches your products to relevant searches. Shopping campaigns are measured on ROAS and managed with the Target ROAS bid strategy.
Performance Max and Shopping
Since 2022, Google has largely replaced standard Shopping campaigns with Performance Max (PMax). PMax combines Shopping with display, search, YouTube and more in one automated campaign. You have less control per channel, but you automatically reach the most effective mix.
Product feed optimisation
The quality of your Merchant Center feed determines your Shopping performance. Make sure you have descriptive product titles with relevant keywords, clear images on a white background and accurate prices. A good feed is the foundation of everything.
Do I need an online shop for Google Shopping?
Yes, Google Shopping is meant for businesses that sell physical or digital products online.
What is the difference between Shopping and Performance Max?
Standard Shopping gives you more control per product. PMax is broader and more automated, but gives you less insight per channel.
How do I get a better position in Google Shopping?
Optimise your product feed, improve your bid and make sure your price is competitive. More at developers.google.com/search.