What are Negative Keywords?

Negative keywordsare search terms that you exclude from your advertising campaigns.This prevents your ad from showing up for irrelevant searches, reduces wasted budget and improves Quality Score.They are indispensable in any serious SEAQuality ScoreAds you add negative keywords atSEAcampaign

or ad group level.Just like regular keywords, negative keywords have three types:

broad,Google Adsand exact.They are especially essential when using broad keyword types, which otherwise attract too much irrelevant traffic.Why are negative keywords so important?Without negative keywords, you’re paying for clicks from people who will never convert.They keep the CPCKeyword Typeshigh.A higher CTR also directly leads to a better

quality score.Building negative keyword listsAnalyze the search term report in Google

Ads regularly and add irrelevant terms.Also set up shared negative lists that you can apply toCPCcampaigns.ROXTAR builds and maintains negative keyword lists as part of the GoogleCPAservice.How manyCTRkeywords can I add?You can add thousands of negative keywords per campaign.Google Ads

also supports shared negative lists

that you can use account-wide.How do I know which keywords to exclude?Via the search term report in Google Ads you can see exactly which searches your ads were shown on and what the performance was.Can a negative keyword block my own campaigns?Yes,

that is a common mistake.Always check whether

negative terms conflict with your regular keywords.More at developers.google.com/search.