What is a Bidding Strategy?

A bidding strategy determines how GoogleAds sets and adjusts your bids to achieve a specific goal:more clicks, more conversions, a specific CPAGoogle Adsdesired ROAS.Choosing the right bidding strategy is one of the most important decisions in SEA.Manual versus automatic bidding strategiesWith manual CPCConversionper keyword.With SmartCPAuses machine learning to optimize bids per auction based on hundreds of signals.Smart BiddingROASbest with sufficient conversion data, at least 30 conversions per month.The most commonly used bidding strategiesTarget CPA:

focuses on an average cost price per conversion.Target ROAS:

focuses on a desired turnover/cost ratio, ideal for e-commerce.Maximize conversions:CPCGets as many clicks as possible without conversion focus, suitable for traffic generation.Which bidding strategy suits you?Start with Maximize Conversions to build data.Once you have 30+ conversions per month, switch to TargetConversion Trackingfor more targeted optimization.How long is the learning period at Smart

Bidding?Usually 2 to 4 weeks.Avoid

major changes during that period that reset the learning period.What if my target CPAis set too low?Google will enter fewer auctions,leadingto less volume.Set a realistic target based on historical data.Can Iuse multiple biddingstrategies in one account?Yes, you set your ownbidding strategy foreach campaign.More at developers.google.com/search.