What is the Display Network?

Google’s DisplayNetwork is a network of millions of websites, apps and YouTubechannels on which Google Ads ads can be shown.Unlike search ads, you reach people on the Display Network while they’re visiting websites, not while they’re actively searching.It is ideally suited for brand awareness, branding and remarketing.How does the Google Display Network work?Advertisers create visualRemarketing(banners,

responsive display ads) and select

target groups based on interests, intentions or websites visited.The payment model is often CPM.Impressions are usually high with a low CTR, because people are not actively looking for your offer.Display network vs search networkThe SearchCPMreachesImpressionswith active purchasing intentCTRhigh intent, lower volume.The display network reaches

people at an earlier stage of the funnel, broad reach, lower intent.Together they make a powerful combination:

search ads for conversions, display ads for awareness, and remarketing.Remarketing on the display networkOne of the most powerful applications is remarketing:Funneladvertisements to people who have previously visited your website.Combine this with custom audiences for targeted targeting and a lowerRemarketingdisplay

network suitable for lead

generation?Less direct than search ads, but effective as part of a remarketing or branding strategy.How do I prevent my ads fromCustom Audienceirrelevant websites?PlacementCPAallow

you to exclude specific websites, apps, or

categories.More at developers.google.com/search.