What is Conversion Tracking?

Conversion trackingis measuring and recording desired actions that take place after someone clicks on an ad or visits your website.It tells you which campaigns, keywords and ads actually lead to conversions.Without conversion tracking,ConversionAds, you create a conversion action and place a

snippet on the thank you page or use an event tag.You can manage all tags centrally via Google

Tag ManagerGoogle AdsAnalytics 4 you can see exactly which channel resulted in the conversion.What do you use conversion trackingGoogle Tag Managertracking is the basis for all automated biddingUTM tags(Smart Bidding).WithoutGoogle Analytics 4data, the algorithm cannot learn to optimize.A minimum of 30 conversions per month per campaign is required for stable Smart

Bidding results.Enhanced ConversionsGoogle offers Enhanced

Conversions as an extension.This sends hashed customerBidding Strategyconversions more accurately, even when cookies are missing due to browser privacy settings.What is the difference between Google Ads conversion tracking and GA4?Google Ads conversion

tracking is tied to

ad clicks.GA4 records conversions for all traffic sources including organic, direct and email.How do I know if my conversion tracking is working properly?Via the diagnostics in Google Ads: the conversion status shows Active, Inactive

or No recent conversions.Do I also need to set up micro conversions?This is recommended as an additional signal for Smart

Bidding at low macro conversion volume.More at developers.google.com/search.