What are Funnel Stages?
Funnel phasesare the steps a prospect goes through from first contact to customer and beyond. Each phase requires different marketing efforts, different content and different measuring points. Mastering all phases is essential for a profitable marketing funnel.TOFU:Funneltop
of the funnel, the
prospect does not yet know that you exist or he does not yet have a clear idea of his problem.SEO, content marketing and social media are the main channels.KPIs:SEOconsideration InContent Marketingfunnel,Social Media Marketingcompares options. Lead magnets, email sequences and remarketing are effective.KPIs:Reachdecision At the bottom
of the funnel,
the prospect is ready to purchase or make a request. Social proof, customer cases and a strong CTA are decisive.KPIs:Lead MagnetretentionEmail MarketingcustomersRemarketingUGC, referrals and repeat purchasesOpen Ratethe
funnel. The customer
lifetime value increases as your retention improves. How do I know which funnel phase a lead is in? Through behavioral data:Social Proofdid he visit, which emailsCall to Actionhe open and which contentConversion RateICPAleads
through the funnel faster? Yes, via targeted
drip campaigns and relevantUGCper phase. More at developers.google.com/search.Customer Lifetime Value