What is Reach?

Reachis the total number of unique people who saw your content or advertisement in a certain period of time.Reach differs from impressions:Impressionscan generate multiple impressions but only counts once in the reach.Organic reach

versus paid reachOrganic reach is free but limited by the algorithm.Paid reach via Meta

Organic Reachyou don’t talk about reach but about impression percentage and impressions.Reach as KPIReachAlgorithmitPaid ReachmanyMeta Adspeople have seen your message.For conversion campaigns, reach is less relevant than CPASEAROAS.Use reach in combination withImpression Ratea complete

picture of

content performance.Increase rangeInvest in strong organic content that elicits engagement.Use hashtags strategically and collaborate withCPAreachROASthe fastest and most predictableEngagement Ratioa large audience.What is the difference

between reach

and views?Views are the number of timesEngagementhas been playedHashtagincluding replays.Reach onlyInfluencer Marketingunique people.How do I measure my total reach across all channels?Via platform analytics per channel.An aggregated channel overview requires a BI

tool or aggregation tool.More at

developers.google.com/search.