What is Social Proof?
Social proofis the psychological principle whereby people see the behavior of others as proof that a choice is correct.In marketing, social proof increases trust and lowers the barrier to conversion, itConversionthe most powerful tools in CRO.Forms of socialCROreviews
and star ratings are
the most powerful form for consumers.Customer testimonials, case studies and partner logos work strongly in B2B.UGC on social media, the number of customersUGCfollowers (“more than 500 satisfied customers”) and quality marks such as Thuiswinkel Waarborg are other effective variants.Social proof on the landing pagePlace social proof above the fold on your landing page.A Google
rating of 4.8 stars or a customer
quote right next toAbove the Folddemonstrably increases the conversion rate.Social proof in advertisingIn MetaLanding Pageproof works in the advertising text (quoting customer reviews) and throughCall to Actioncontent thatConversion Ratean endorsement.Does
social proof also work if I
haveMeta Adscustomers?Yes.Start with two or three in-depth testimonials from earlyInfluencer Marketing, quality trumps quantity.How
do I collect more reviews?Actively inquire after a
purchase via email, preferably via an automated email 3 to 7 days after delivery.More at