What is Remarketing?

Remarketing(also known as retargeting) is an advertising technique in which you show advertisements to people who have previously visited your website or interacted with your brand.By reaching these users again, you increase the chance of conversionConversionthey are already familiar with your

offer.How does remarketing

work?Remarketing works via a pixel or tag on your website.If the visitor leaves your site without converting, he will see your ad on other websites in the displayDisplay NetworkPixel.Types of remarketingStandard remarketing shows ads to all previous visitors.DynamicMeta Pixelshows

specific products a user has viewed, very effective for e-commerce.RLSA (Remarketing Lists

for Search Ads) adjusts bids for users who previously searched.Customer match targets existing customers based on email addresses.Remarketing and privacyRemarketing is changing due to stricter privacy legislation and the disappearance of third-party cookies.First-party data and custom audiences are becoming increasingly important.Ensure a correct

cookie banner in accordance with the GDPR.How long does someone stay on a remarketing list?In Google

Ads up to a maximum of 540 days.Set a realistic duration based on your average purchase decision time.Is remarketingCustom Audienceis usually cheaper than prospecting because the target group already knows the brand.The CPA

is usually lower than for cold campaigns.Does

remarketing also work for B2B?Absolutely. Remarketing is valuable, especially for long sales processes.More at

developers.google.co

m/search.CPA