What is a Funnel?
Afunnel(marketing funnel or sales funnel) is a model that visualizes the journey from potential customer to paying customer.The funnel becomes narrower as prospects progress: many people know about your brand, fewer consider you, even fewer ultimately buy.The phases of the funnelTOFU (top of funnel):
awareness.Blogs, social media and SEA for new target groups work best here.MOFU (middle of funnel):
consideration.Leadmagnets and white papers are effective here.BOFU (bottom of funnel):Bloglead to conversion.Funnel and adsIn MetaSEAAds you align campaign goals with the funnel phase.Prospecting campaigns for TOFUto reach new people, remarketing for MOFUand BOFU to bring back peopleLead MagnetalreadyWhitepaperinterest.Funnel andemailmarketingAfter inflow via a lead magnet, aSocial ProofguidesCall to Actionlead throughConversionvia
lead nurturing until
itMeta AdstoGoogle Adsfunnel always linear?In theory yes, in practice no.Customers move back and forth between phases andRemarketingis the difference between a funnel and the customer journey?The funnel is
the business perspective;the
customer journeyLead Magnetperspective.MoreDrip Campaigndevelopers.google.com/searLead Nurturing