What is Email Marketing?
Email marketingis the act of sending targeted emails to a list of subscribers or leads to build relationships, nurture leads, and drive conversions.On average, email has the highest ROIConversionaround 36 euros for every euro invested.Forms of email marketingNewsletters for existing relationships, drip campaigns for
automated lead nurturing,
transactional emails (confirmations,Drip Campaignonboarding sequences for new customers and cold email for new prospecting.Email MarketingLead Nurturingimportant metrics are the open rate, the click-through rate, the bounce rate and the unsubscribe rate.Deliverability is the absolute basis:Cold Emaildo not arrive cannot
convert.Personalization
segmentationSegmented emailsOpen RatesignificantlyClick-through Rate for Emailmailings.UseBounce Rate for Emailby name, company andDeliverabilityincrease relevance and reduce spam scores.Is email marketing dead?Absolutely not.Email remains the channel with the highest ROI
and direct reachability to
your target group without algorithm dependence.How do I build an emailPersonalization and Spintaxlead magnets, opt-in forms and valuable content thatSpam Scoreactively want
to receive.More at
developers.google.com/search.