What is the Conversion Rate?

Theconversionrate is the percentage of visitors who perform a desired action on a website.Conversion rate = (conversions / sessions) x 100%.It is the most direct measure of the effectiveness of a landing pageLanding Pageof incoming traffic.What affects the

conversion rate?Relevance of the traffic, speed of the page, clarity of the CTA, presence of social proof, UX

and friction in the form or checkout process.Any element that slowsCall to Actionor discouragesSocial ProofAnalytics 4 with set conversion goals or via conversion tracking in GoogleUser ExperiencebyFrictionsource to see which channel delivers the highest quality visitors.Increase conversion rateVia CRO: test hypotheses

with A/B testing,

analyzeGoogle Analytics 4with heat maps and reduce frictionConversion TrackingcheckoutGoogle Adsis a good conversion rate?Average 1 to 3 percent for e-commerce.B2B lead generation: 2

to 10 percent.But the

bestCROis your own historicalA/B testI compare conversion ratesHeatmapcompetitors?Carefully.DefinitionFrictionconversion, traffic quality and

business model differ per

company.More at developers.google.com/search.