What is the Open Rate?

Theopen rateis the percentage of email recipients who open an email.Open rate = (unique opens / emails delivered) x 100%.It is the first KPI that indicates whether your subject lines and sender name are effective in enticing opens.What

influences the open rate?Subject

line, preview text (the first sentence after the subject line), sender name, send time and deliverability.A personal sender name (e.g.DeliverabilityMail Privacy ProtectionSince 2021, Apple Mail has been prefetching all email pixels, which means all emails sent to Apple

users are recorded as opened regardless

of whether they were actually opened.This makes open rates inflated and less reliable as an absolute metric.Focus more on reply rate and click-through rate.Improve open rateSystematically test subject lines through A/B testing .Keep the list clean through regularClick-through Rate for Emailpersonalization

in the subject line

and send when your target group isA/B testis a good open rate?For B2B newsletters, 25 to 35 percent is good.For cold email sequences, 40 to 60 percent is strong and feasible with good personalization.Why is my open rate decreasing?Possible causes:

dirty list, spam filter

problems, less relevant subject lines or technical deliverability issues.More at developers.google.com/search.