What is a Drip Campaign?
Adrip campaignis a series of pre-planned, automated emails sent based on a schedule or recipient behavior.It is the most commonly used method for lead nurturing and onboarding inLead Nurturingmarketing.HowEmail Marketingcampaign
work?After a trigger, sign
up for a lead magnet, purchase orLead Magnetvisit. The lead automatically receives a series of emails.Each email has a specific purpose: to inform, build trust or provoke an action.The sequence is interrupted when the desired action (conversion) takesConversioncampaign structureA typical B2B drip consists of 4 to 7 emails over 2 to 4 weeks:
welcome email immediately
after registration, educational content, social proof (customer case or testimonial), a comparison email and a direct CTASocial Proofconversation or demo.Drip campaigns and personalizationUse name,Call to Actionand behavioral data for
personalization.This significantly
increases the open rate and relevancePersonalization and Spintaxemail.What isOpen Ratedifference between a drip campaign and a
newsletter?A drip is automated and personalized per recipient;a
newsletter is manual and goes to the entire list at once.Can I also use drip campaigns for existing customers?Absolutely