What is a Drip Campaign?
Adrip campaignis a series of pre-planned, automated emails sent based on a schedule or recipient behavior. It is the most commonly used method for lead nurturing and onboarding inLead Nurturingmarketing. HowEmail Marketingcampaign
work? After a trigger, sign
up for a lead magnet, purchase orLead Magnetvisit. The lead automatically receives a series of emails. Each email has a specific purpose: to inform, build trust or provoke an action. The sequence is interrupted when the desired action (conversion) takesConversioncampaign structure A typical B2B drip consists of 4 to 7 emails over 2 to 4 weeks:
welcome email immediately
after registration, educational content, social proof (customer case or testimonial), a comparison email and a direct CTASocial Proofconversation or demo. Drip campaigns and personalization Use name,Call to Actionand behavioral data for
personalization. This significantly
increases the open rate and relevancePersonalization and Spintaxemail. What isOpen Ratedifference between a drip campaign and a
newsletter?A drip is automated and personalized per recipient;a
newsletter is manual and goes to the entire list at once. Can I also use drip campaigns for existing customers? Absolutely