What is a Hashtag?

Ahashtagis a word or phrase preceded by the pound sign (#) that categorizes content on social media.Hashtags make content findable for people who do not follow your profile and thusOrganic Reachorganic reach beyond your

existing followers.How

do hashtags work?When you use a hashtag, your post will be indexed under that topic on the platform.Users who click or search for a hashtag will see all recent posts with thatAlgorithmalgorithm also uses hashtags as a context signal to determine to whom content is shown.Hashtags by platformOn Instagram, hashtags are strong:

use 5 to 15 targeted

tags.On LinkedIn, 3 to 5 hashtags work best, too many hashtags look spammy.On X/Twitter, hashtags are fleeting and situational;use them for trending topics.Hashtags are less effective on Facebook.TikTok uses hashtags primarily for discovery and trending content.Hashtag strategyCombine broad hashtags (large reach, high

competition) with

niche hashtags (smaller reach, higher relevance).Avoid purely generic tags and use terms that your target group actually follows or searches.How many hashtags should I use?This varies greatly per platform.Instagram: 5 to 15.Target GroupQuality and relevance over quantity.Do hashtags still work on Facebook?Less effective than on Instagram

or LinkedIn.Facebook has never

properly integrated hashtags into its discovery algorithm.More at developers.google.com/search.