What is Influencer Marketing?
Influencer marketingis working with people who have a large or engaged following on social media to promote your brand, product or service.The power lies in the trust followers have in the influencer, recommendations feel more authentic than traditional advertisements.Types of influencersMega
influencers have
more than a million followers;macro influencers 100,000 to a million.Micro-influencers (10,000 to 100,000) often have a higher engagement rate and a moreEngagement Rationiche.Nano-influencers (up to 10,000) are local and very authentic, and are increasingly used for cost-efficient campaigns.Influencer marketing
vs advertisingInfluencer content feels
more organic than traditional advertising and scores higher on social proof.The content can also be reused as UGCSocial ProofAds. Combining authenticity with scalable reach.Measuring resultsWith a unique discount code or UTMUGCper influencer you measureMeta Adseffect on traffic and conversions.Combine with reach
Measure results
for a complete picture ofUTM tagsdo I choose the right influencer?Pay attention toConversionniche affiliationReachengagement rate, not just follower count.A high
number of followers without
engagement has little commercial value.Is influencer marketing also suitable for B2B?Yes, via LinkedIn experts and thought leaders.More at