What is Influencer Marketing?

Influencer marketing is working with people who have a large or engaged following on social media to promote your brand, product or service. Its strength lies in the trust followers have in the influencer: recommendations feel more authentic than traditional ads.

Types of influencers

Mega influencers have more than a million followers; macro influencers 100,000 to a million. Micro influencers (10,000 to 100,000) often have a higher engagement rate and a more focused niche. Nano influencers (up to 10,000) are local and very authentic, and are used more and more for cost-efficient campaigns.

Influencer marketing versus advertising

Influencer content feels more organic than traditional ads and scores higher on social proof. The content can also be reused as UGC in paid campaigns through Meta Ads, so you combine authenticity with scalable reach.

Measuring results

With a unique discount code or UTM tag per influencer, you measure the direct effect on traffic and conversions. Combine this with reach and engagement for a complete picture of the ROI.

How do I choose the right influencer?

Look at authenticity, niche fit and engagement rate, not just the number of followers. A high follower count without engagement has little commercial value.

Is influencer marketing also suitable for B2B?

Yes, through LinkedIn experts and thought leaders. More at developers.google.com/search.

Influencer marketing is part of digital marketing and works especially well for products you need to show.