What is Engagement?

Engagement is the sum of all interactions users have with your content on social media:likes, comments, shares, saves, clicks and video views.Engagement is the measure of how strongly your content appeals to your target group.Why is engagement so important?The algorithm uses engagement as a primary

signal to determine which content

isAlgorithmmore people.Content with high engagement gets more organic reach.In paid campaigns via Meta Ads, engagement also affects costs:Organic Reachads get a better relevanceMeta Adswhich lowers CPM.Types of engagementComments and shares are the toughest forms, they show real engagement.Likes are more accessible.Saves are strong on InstagramCPMa signal

of content

value.Clicks to the website are valuable engagement with commercial potential.The engagement ratio compares all interactions against reach.Stimulate engagementAsk questions in your captions, use polls and respond quickly to comments.UGCEngagement Ratioauthentic engagement.Use hashtagsReachto

reach new people

beyond your existing followers.Do all forms of engagement countUGCweigh comments and shares more heavilyHashtaglikes when determining reach.Is high engagement always good for

conversions?Not by definition.Viral content

can generate a lot of engagement from people outside your target group.Always

combine engagement with conversion rate.More

at developers.google.com/search.Conversion Rate