What are Impressions?

Impressionsindicate how many times your ad or organic listing was shown to users, regardless of whether it was clicked.They are the basis for calculating CTR andCTRshare, and are an important volume signal in any campaign.Impressions in GoogleImpression RateAds, impressions count as soon as an ad is visible on the screen.With the CPM

model you pay per thousand impressions;with PPC, impressions are free.In SEO, you see impressions in Google

Search ConsoleGoogle Adsnumber of times your page has been shown in the search results.Analyze impressionsAlways view impressions in conjunction with CTR, CPCCPMcould indicate a mismatch between ad andPPCquery, or a weak titleSEOdescription.Impressions and brandingIn display network branding campaigns, impressions are the primary

KPI.Combine this with

remarketing for higher brand recall among peopleCPCseeConversionmultiple times.Is a high number of impressions always good?Not necessarily.Always combine with CTR and conversion data to assess the

true value.Impressions

without clicks do not generateDisplay Networkdo my impressions suddenly drop?Possible causesRemarketingreduced budget, campaign pauses, lower bids or increased competition in the auction.How many impressions do I need for reliable data?For CTR

analyses, a minimum of 1,000 impressions

per variable is recommended.More at developers.google.com/search.