What is the Engagement Ratio?

Theengagement rateis the percentage of your reach or followers that interact with your content. It gives a fairer picture of content performance than raw engagement numbersEngagementtakes into account the size of the target group. How do you calculate the engagement ratio? Engagement ratio by reach:

(total interactions / reach) x 100%.Engagement rate on followers:

(total interactions / number of followers) xReachfirst variant is more accurate;the second makes comparison between accounts easier. For Instagram, above 3 percent is good;on LinkedIn, 1 to 2 percent is already strong. Engagement rate versus reach A large reach means little if no one responds.A small

community with a high engagement

rate is more commercially valuable. This is why influencer marketing is increasingly looking at micro-influencers with a high ratio. TheInfluencer Marketingreward high engagement rates with more organic reach. Improve engagement ratio Focus on content formats that elicit engagement:Algorithmpolls and videos. Ask questions in captionsOrganic Reachcomments

quickly. Use hashtags

strategically and publish when your target group is active. What is a good engagement rate for my industry? Benchmarks vary by platform andHashtagInstagram, 1 to 3 percent is average;above 6 percent is excellent. How do I compare my engagement rate with competitors? Via tools such as Sprout

Social or native platform analytics. More at

developers.google.com/search.