What is the Engagement Ratio?

Theengagement rateis the percentage of your reach or followers that interact with your content.It gives a fairer picture of content performance than raw engagement numbersEngagementtakes into account the size of the target group.How do you calculate the engagement ratio?Engagement ratio by reach:

(total interactions / reach) x 100%.Engagement rate on followers:

(total interactions / number of followers) xReachfirst variant is more accurate;the second makes comparison between accounts easier.For Instagram, above 3 percent is good;on LinkedIn, 1 to 2 percent is already strong.Engagement rate versus reachA large reach means little if no one responds.A small

community with a high engagement

rate is more commercially valuable.This is why influencer marketing is increasingly looking at micro-influencers with a high ratio.TheInfluencer Marketingreward high engagement rates with more organic reach.Improve engagement ratioFocus on content formats that elicit engagement:Algorithmpolls and videos.Ask questions in captionsOrganic Reachcomments

quickly.Use hashtags

strategically and publish when your target group is active.What is a good engagement rate for my industry?Benchmarks vary by platform andHashtagInstagram, 1 to 3 percent is average;above 6 percent is excellent.How do I compare my engagement rate with competitors?Via tools such as Sprout

Social or native platform analytics.More at

developers.google.com/search.