What is an Algorithm?

Analgorithmis a set of rules with which a platform determines which content is shown to which user and in what order.On social media, the algorithm determines yourOrganic Reachsearch engines it determines your position inSERPSERP.How

does a social media algorithm work?Platforms such as Instagram, Facebook

and LinkedIn rank content based on engagement, relevance to the individualEngagementrecency and the strength of the relationship between creator and viewer.Posts that quickly receive a lot of comments and shares are shown to more people, this creates a flywheel effect.The Google search algorithmThe Google

search algorithm uses

more than 200 ranking factors to determine the order of organic search results.Core principles are EEAT, relevance to search intent, page quality and backlinks.Core UpdatesEEATUpdates that can influence SEOsearch intentmedia platforms areconstantlychanging their algorithms;the emphasis is increasingly

shifting to video

and high engagement as a quality signal.Can I manipulate the algorithm?Short-term hacks work temporarily but lead to penalties or lower organic performance.Sustainable quality and real commitment are the only

reliable long-term strategy.How

do I respond to algorithm changes?Focus on user experience and creating real value for your target group.More at developers.google.com/search.