What is Organic Reach?

Organic reachis the number of unique people who see your content on social media without paying for it.The platform’sAlgorithmdetermines who sees your content based on relevance, recency and engagement.How doesEngagementreach

work?When you post a post,

the algorithm determines to a small selection of your followers whether the post will be shown.Posts that quickly receive a lot of engagement are shown to more people.On Facebook, the organic reach of a page is on average only 2 to 5 percent of the number of followers.Organic reach versus paid reachPaid reach via Meta

Ads bridges the gap in organic

Paid ReachreachMeta Adsbut limited and unpredictable;paid reach is scalable but requires a budget.A good strategy combines both, strong organic content as a basis for remarketing.Increase organic reachUse content that provokes engagement:Remarketingshare

valuable insights, use

video and carousels.Actively respond to comments in the first hours after publication.UGC and influencer marketing generate authentic content that increasesUGCreach.WhyInfluencer Marketingdecreasing?Platforms are increasingly focusing on paid

visibility.More competition for

attention in the feed also reduces the average reach per post.Is organic reach higher on LinkedIn than on Facebook?Yes, LinkedIn

currently has one of the higher organic reach rates

among professional platforms.More at developers.google.com/search.