What is Paid Reach?

Paid reach is the number of unique people who see your content or ad on social media thanks to an advertising budget. Unlike organic reach, paid reach is fully scalable and controllable through Meta Ads and other advertising platforms.

How does paid reach work?

On platforms such as Meta Ads, you decide who sees your ad based on location, age, interests and behaviour. The platform charges per CPM or CPC and automatically optimises for the goal you set: reach, clicks or conversions.

Using paid reach strategically

Paid reach is ideal for prospecting campaigns and remarketing. Lookalike audiences let you reach new people who resemble your best customers. Combine paid reach with strong UGC for higher relevance and a lower CPM. The engagement rate of ads also affects the costs: content that appeals to people lowers the CPM.

Paid reach versus organic reach

Organic reach is free but limited and unpredictable. Paid reach is scalable, targeted and measurable. The best strategy combines both for maximum visibility.

How much reach do I get for 1,000 euros?

On Meta, 1,000 euros usually gets you between 50,000 and 300,000 impressions, depending on the industry and competition.

What is the minimum budget for paid reach?

On Meta Ads the minimum is about 1 euro per day, but at least 10 euros per day is more realistic for meaningful data. More at developers.google.com/search.