What is Lead Nurturing?

Lead nurturingis the process of guiding leadsFunnelthe funnel through relevant, timed communications until they are ready to buy.Most leads are not ready to buy on first contact, nurturing builds trust and acceleratesCustomer Journeyjourney.How

does lead nurturing

work?Through automatedDrip CampaigninEmail Marketingleads receive relevant content at the right time based on their behavior (download, click, websitePersonalization and Spintaxopen rateOpen Raterelevance.Lead

nurturing and marketing automationModern lead nurturing is fully automated via CRM

systems or email platforms.Triggers are actions of the lead: a download, a page visit or an email click automatically activate the next step in the sequence.Content per funnel phaseTop of the funnel: educational blog content and how-to articles.In the middle:

comparative content and whitepapers.Bottom:

customer cases and social proof that support the decision.How long does a nurturing process take?ForWhitepaperlasting several months,Social Proofprocess of 6 to 12 weeks may be normal.When is a lead ready for sales?If the lead meets the ICP

and has shown sufficient involvement

(lead scoring).More at developers.google.com/search.

ICP