What is Deliverability?
Email deliverabilityis the extent to which your emails actually end up in the recipient’s inbox instead of in the spam folder or do not arrive at all.Deliverability is the technical basis of every successful email marketing strategy:Email Marketingeverything is for nothing.Factors that
influence deliverabilityDNS configuration
(SPF, DKIM, DMARC), spam score ofSpam Scoretext, bounce rate,Bounce Rate for Emailrate (percentage of recipients who click “report spam”), sending volume and the reputation of the IP address and domain with major email providers.Improve
deliverabilityGradually warm up new domains via email warmup.Correctly configure SPF, DKIM
and DMARC records in your DNS.KeepEmail Warmupand remove hard bounces immediately.Personalize via spintax to avoid spam filters.Monitor deliverabilityUse Google PostmasterPersonalization and Spintaxfor DNS check and mail-tester.com for
a deliverability score.Check
regularly that you are not on any blocklists.What is the difference between delivery rate and deliverability?Delivery rate is the percentage of emails that reach the mail
server.Deliverability is about whether that email also
reaches the inbox (instead of spam).How do I know if my emails end up in spam?Test via GlockApps or mail-tester.com.More at