What is a Spam Score?
Aspam scoreis a rating that email providers and spam filters give to an email to determine whether it should be marked as spam.The lower the spam score, the greater the chance that your email will end up in the inboxDeliverabilitydeliverability
will remain high.Factors that
increase the spam scoreSpam trigger words (“free”, “guaranteed”, “100%”, “buy now”), too many images compared to text, no plaintext version, missing unsubscribe link, incorrect DNSBounce Rate for Emaila high bounce rate and previously received spam
complaints from
recipients.Reduce spam scoreWrite natural, personalized email texts via spintax.Ensure correct SPF, DKIMPersonalization and SpintaxDMARC settings.Delete inactive contacts regularly.Test before sending via mail-tester.com for a score from 1 to 10, aim for 9 or higher.Spam score and cold emailWith cold email, a low
spam score is crucial
forCold Emailplacement.Combine with email warm-up for optimal results andEmail Warmupidentical texts en masse.Can I test my spam score myself?Yes, via
mail-tester.com you send a test
email to a test address and you will immediately receive a detailed report.Does spam score differ per email provider?Yes. Gmail