What is the Bounce Rate for Email?
Theemail bounce rateis the percentage of emails that could not be delivered to the recipient.A high bounce rate damages the reputation of your sending domain and structurallyDeliverabilitydeliverability.Hard bounce vs soft bounceA hard bounce is a permanent delivery error:
the email address does not
exist,has beendeleted or has blocked you.Remove hard bounces from your list immediately.A soft bounce is temporary: the inbox is full or the mail server istemporarilyoffline.After multiple soft bounces, an address is usually automatically unsubscribed.Keep email bounce rate lowValidate email addresses
when opting in via double
opt-in.Keep lists clean byOpt-indeleting inactive contacts.Warm up new sending domains via email warmup to build trust with mail servers.Bounce rateEmail WarmupscoreA high bounce rate increases your
domain’s spam score and
negatively affects inboxSpam Scorebounce rate above 2 percent is a serious signal to immediately improve list hygiene.What is an acceptable email bounce rate?Under 2 percent for
marketing email.For cold email sequences below
3 percent.How do I verify email addresses at scale?Via tools such as NeverBounce, ZeroBounce or Bouncer