What is Cold Email?
Cold emailis approaching potential customers via email with whom you have not had contact before.In B2B sales, cold email is one of the most effective channels for direct lead generation, if done properly:Lead Generationrelevant and addressed to the right person.Difference between cold email and
spamCold email is relevant,
personalized and sent to a well-qualified ICP.Spam is massive, irrelevant andICPdeliverability and a low spam score are essential to landDeliverabilityand not inSpam Scorefolder.An effective cold email campaignStart with a well-warmed domain via email warmup, a competitive ICP
and personalization by company
name, role and specific context.SendEmail Warmupof 3 to 5ICPoverPersonalization and Spintaxwith each email taking a different angle.Measuring cold enamelThe most important KPIs are the open rate, reply rate and bounce rate.A reply rate
above 5 percent
is a strong indicator ofOpen Ratetargeting andBounce Rate for Emailcopywriting.Is cold email legal in the EU?In B2B, cold email is allowed provided there is a legitimate
business interest, the recipient
is relevant and you offer an opt-out.Always seek legal advice for your specific situation.How many emails do I send per day?Maximum 30 to 50 per inbox per day to ensure