What is the Click-through Rate for Email?

Emailclick-through rate (CTR) isthe percentage of recipients who click on a link in an email.CTR = (unique clicks / emails delivered) x 100%.It is a more direct measure of engagement than open rateOpen Rateit indicates whether the content is relevant enough to take action on.Click-to-open rate vs.

CTRThe click-to-open rate

(CTOR) compares clicks to opens rather than total sends.CTOR = (clicks / opens) x 100%.CTOR measures how effective the email content is for people who have already opened the email, a truer measure of content relevance.Improve email CTRProvide one clear CTA

per email and avoid

link overload.Personalize the content based on behavior and segmentation.Test CTACall to Actionsignals to email providers thatPersonalization and Spintaxare wanted and actively used, which improves deliverability in the longA/B testis

a good email CTR?For

newsletters, 2 to 5 percent is normal.For targeted campaigns or sequences, 5 to 10 percent is strong.Does CTRDeliverabilitythan broad consumer mailings.More

at

developers.google.com/search.