What is the Customer Journey?
Thecustomer journeyis the complete process that a customer goes through from initial awareness to purchase and beyond.Mapping them helps you deliver the right message through the right channel at the right time, increasingConversion Raterates and customer
satisfaction.Phases of the
customer journeyThe classic phases are awareness, consideration and decision.After the purchase comes retention and ambassadorship.In online marketing this translates to the funnel: fromFunnel(TOFU) to bottom (BOFU).Customer journey
and content marketingEach phase
requires different content.Blogs and social media work in theBlogphase.In the consideration stage, whiteWhitepaperwork in the decision phase.Customer journey and buyer personaA customerSocial Proofis differentCall to Actioneach
buyer persona.Combine both for
a sharp content strategy thatBuyer Personaneeds at every touchpoint.How do I createContent Strategyjourney map?Start with customer interviews and connect the insights to data from Google
Analytics 4 on page behavior and
traffic sources.Is the customer journey linear?In theoryGoogle Analytics 4no.Customers jump back and forth