What is a Blog?

A blog is a regularly updated section of a website where articles, insights or information are published. In online marketing, blogging is one of the most effective content marketing tools for SEO and lead generation in the long run.

Why blog for SEO?

Every blog article is a chance to rank for a keyword. Blogs attract backlinks from other websites and build topical authority. Evergreen content keeps generating traffic for years. Combine blogs with pillar content for maximum SEO impact through topic clusters.

Writing a good blog

An effective blog article answers a specific search query completely, and better than the competition. Use clear headings (H2, H3), paragraphs of no more than 3 to 4 lines and a clear call to action. Write with the buyer persona in mind and match the search intent.

Your blog and your content strategy

A blog works better as part of a content strategy with a content calendar. Plan topics ahead based on keyword research and link every article to a stage in the funnel.

How long should a blog article be?

Long enough to answer the search query completely. Informational articles often end up at 1,000 to 2,000 words, but Google does not use word count as a ranking factor: quality and completeness beat length.

How often should I blog?

Consistency matters more than frequency. One quality article a week is more effective than thin content every day. More at developers.google.com/search.