What is a Content Strategy?
Acontent strategyis a plan that determines what content you create, for whom, via which channel, for what purpose and when.Without a strategy, content marketing is a shot in the arm;with strategy it is a systematic engine for organic growth and lead generation.What
does a content strategy consist of?A
strong content strategy starts with a buyerBuyer Personainsight into theCustomer Journeythen choose themes that match the search intent ofsearch intentgroup and the phases of the funnel.AFunnelcalendarContent CalendarSEO-driven content strategy combines pillar content (broad
topics) with cluster
content (specific sub-topics).This builds topical authority, which strengthens organic rankings and signals to GooglePillar Contentis an authoritative source.Distribution is part of the strategyCreating content is only half the battle.Also determine how you distribute content: via SEO, social media, email or link building.The best content
without distribution reaches no one.How do
I start with a content strategy?Start with a target group analysis, keywordSEOandSocial Media MarketingexistingEmail Marketingtolink buildingwhite spots.How do I measure whether my content strategy is working?Through organic traffic, KPIs
such as leads and conversions, and
positions in the SERP.More at developers.google.com/search.