What is a Buyer Persona?
Abuyer personais a semi-fictional profile of your ideal customer, based on market research and customer data.It gives your marketing a face: you know who you are writing for, what problems that person has and how you can best reach and convince him
or her.What is in a buyer
persona?Demographics (age, position, industry, location), behavioral patterns, goals and ambitions, challenges and frustrations, information channels and objections to purchase.Give the persona a name and a photo so that the team has a concrete and living image.Buyer persona versus ICPAn
ICP (Ideal Customer
Profile)ICPthe ideal company you want to reach (size, industry, budget).A buyer persona describes the person within that company who makes the purchasing decision.In B2B you use both: ICP for targeting, persona for messaging.Apply buyer personaUse the
persona when copywriting,
choosing keywords, creating a contentCopywritingand designing drip campaigns.The persona is theContent Strategyyou test all marketingDrip Campaignmany personas do I need?Typically 2 to 4 per product or service.More
makes it confusing and fragments your focus.How do I create a buyer persona?Through customer interviews, CRM
data and Google Analytics.More at developers.google.com/search.