What is User Experience?
User Experience (UX) is the total experience a user has when using a website or product:from the first impression to the emotion after use.UX includes usability, visual design, performance and the emotional experience.Why is UX so important for marketing?Poor UXUsabilityWeb Vitals as ranking factors, so poor UX also hurts SEO.In Google
Ads, the quality of the landing page is part of the Quality
Score.UX principlesFrictionhigherConversion Ratenavigation, consistent visual hierarchy, fast load times, mobile optimization and error-freeSEOobstacleGoogle Adsimmediately increasesLanding Pageheatmaps, user tests, A/B tests and GoogleQuality Scoremetrics such as loading time and Core
Web Vitals.Is UX only for big companies?No.Even small adjustments to forms, CTA
text or loading time have an immediate measurable effect on conversion.What is the difference between UX and UI?UX is the total experience and strategy;UI (user interface) is the visual layer and interaction.More at