What is an ICP?

An ICP (Ideal CustomerProfile)describes the type of company or customer that gets the most value from your product or service and for which you are the best solution.The ICP is the foundation of targeted lead generation, cold email and ad targeting.What does an ICP contain?For B2B:Lead Generation(numberCold Emailturnover), industry,

location, technology use

(tech stack), growth rate and the specific challenges your service solves.The more specific the ICP, the more targeted your marketing and the higher the quality of the leads.ICP versus buyer personaThe ICP describes the ideal company (firmographic characteristics);the

buyer persona describes

the ideal person within that company (psychographic characteristics).In B2B you use both:Buyer Personatargeting, persona for messaging and copywriting.ICP and campaign effectivenessThe sharper the ICP, the higher the relevance of cold email and paid advertisements.A broad ICP

leads to wasted budget on

people who will never convert.How do I draw up an ICP?Analyze your best existing customers:Cold Emailthey have in common in terms of industry, size and challenges?Where did they get the most value from your solution?Can a company have multiple ICPs?Yes, the ICP

may differ per product

or service.More at developers.google.com/search.