What is Above the Fold?

Above the foldis the part of a web page that is visible without scrolling.The term comes from the newspaper world, where news above the fold attracts more attention.The same applies on the web: content above the fold receives the most attention and determines in the first seconds whether a visitor

stays or leaves.Why is above the fold so

important for CRO?The majority of visitors never see the bottom of a page.The first impression above the fold determines further involvement.All critical conversion elements should be here: a strong headline, a clear valueSocial Proofsocial proof andCall to Actionprominent

CTA.Above the fold and scroll

Heatmapheatmaps show what percentage of visitors reach each section of the page.Typically, 80 to 90 percent see the top part of the page;only 20 to 30 percent scroll to the bottom.Optimize above

the foldEnsure a fast loading

time, a clear and relevant headline and one strong CTA.Avoid distracting elements and too much text that disperses attention.Test variants via A/B testing.Does above theA/B testper

device?Yes, strong.On mobile the fold

is much higher than on desktop.Always design mobile-first for maximum effect.Does everything have to be

above the fold?No, but the most

convincing elements are.More atdevelopers.google.com/search.