What is Pillar Content?

Pillar content(or pillar pages) are comprehensive, authoritative pages that fully cover a broad topic.They form the core of a topic cluster strategy and are surrounded by cluster articles that delve deeper into specific sub-topics.Pillar content is one of the most powerful methods for topical SEO authority building.Pillar content and topic clustersA pillar page addresses a broad keyword (e.g.

“SEO”) and links to cluster

blogs on sub-topics (“technical SEO”, “link building”, “keyword research”).The cluster articles link back to the pillar.This internal link network builds topical authority and helps Google understand the coherence of your content.Why does pillar content work so well?Google rewards websites that cover a topic

broadly and in depth.Pillar content

with associated clusters scores on more keywords at the same time and attracts more backlinks than individual articles because it is the most complete sourceon asubject.Pillar content versus evergreen contentEvergreen content is timeless and remains relevant.Pillar content is structural:

it is the backbone of your content

Evergreen Contentpages are often evergreen in nature.How long should a pillar page be?Typically 2,000Content Strategydepending on the topic and competition in the

SERP.How many pillar pages do I

need?One per core topic or service.More at developers.google.com/search.