What is Link Building?

Link building is getting links from other websites to your site, with the aim of improving your visibility in search engines. Google sees such a link as a recommendation: the more relevant and reliable sites refer to you, the higher your authority. Quality and relevance count for more than the number of links.

Why is link building important?

Links are one of Google’s strongest ranking factors. They increase your domain authority and help pages rank higher. That makes link building the core of off-page SEO and a key difference between sites that make it to the top and sites that do not.

Types of link building

Common methods are guest blogging on relevant websites, digital PR in which you earn links with newsworthy content, listings in industry directories and creating content that others will want to cite of their own accord. A link building agency combines these approaches into a natural link profile.

Quality over quantity

A handful of links from authoritative, relevant websites does more than hundreds of links from random or dubious sites. Unnatural links, such as bought links, go against Google’s guidelines and can actually harm you.

Are you allowed to buy links?

Buying links that pass on ranking value goes against Google’s guidelines and is risky. Earned, natural links are the safe route.

How many links do you need?

There is no fixed number. The relevance and quality of the referring sites determine the result, not a target figure.