What is a KPI?
A KPI (Key PerformanceIndicator)is a measurable value that indicates how well an organization, team or campaign is performing compared to a set goal.KPIs make abstract marketing goals concrete and measurable, without KPIs you are steering blindly.Examples of marketing KPIsFor SEA:
CPA, ROAS and conversion rate.For SEO:
organic traffic, ranking positions and CTR.For email:SEAengagement rate and reach .KPI vs.CPAisROASmetricConversion Ratelinked to a strategic goal.Not every metric is a KPI.Choose a maximum of 3 to 5 KPIsSEOSpecific, Measurable, Acceptable,CTRandEmail MarketingviaOpen Rateplatform analytics.Report regularly and make adjustments based on the data.How many KPIsEngagement Ratiotrack?LessReachmore.Three
to five per channel, focused on the goals that really impact business results.What if my KPI
is not met?Analyze the cause, adjust the strategy or realistic target and test solutions.More at developers.google.com/search.