Online Marketing for Physiotherapists

Online marketing for physiotherapy practices comes down to complaints and distance. People search for their complaint plus their town, not for the name of your practice, so a page per specialisation and a complete business profile decide whether you show up.

Want to get the most out of your online marketing for physiotherapists without spending a lot of your own time on it? Then outsourcing your online marketing is a smart move.

Looking for results quickly? Choose ROXTAR Online Marketing! We are happy to help put your practice on the map online.

As a physiotherapist it matters a lot that your audience notices you. You do not just want your regular patients to find information on your site. You also want new patients to find their way to your practice.

One of the best ways to get there is online marketing for physiotherapists, and that is exactly what we do. Because we notice there is still a lot of confusion about online marketing for physiotherapists, we have put the most important points together for you on this page.

Most physiotherapists do not know exactly what online marketing involves. That makes sense, because it is not the first thing you think about when you start your own practice. Online marketing simply means promoting and selling a company’s services through the internet. That makes it different from offline marketing, such as an advert in a local newspaper.

The section above told you more about online marketing in general. You may still be wondering why SEO and online marketing are a smart choice for a physiotherapist. Online marketing for physiotherapists really does bring your practice a lot of benefits. To show you what we mean, we have listed the most important ones below.

Healthcare providers also have their own advertising rules in the Netherlands, and we take those into account in everything we make for your practice.

In our cases we show what we have done for other business owners: what the situation was, what we tackled and what it delivered. With the numbers included, so you can judge for yourself whether it looks like your situation.

How do I get more patients as a physiotherapist?

People search for their complaint and their town: knee problems, back pain, plus the name of their neighbourhood. A page per complaint that explains what you do and how quickly someone can get an appointment catches that searcher. Your Google Business Profile with recent reviews then decides who picks up the phone.

How important is my Google Business Profile?

For a practice it is the most important thing you have. Anyone searching for a physiotherapist plus a town first sees the map with three practices. If you are not among them, you do not exist for a large share of searchers, however good your site is.

Does it also work without contracts with health insurers?

Yes, but your story needs to be sharper. Explain clearly what a treatment costs, what a patient claims themselves and why you made that choice. Being open about it attracts patients who choose you deliberately instead of only on reimbursement.

How quickly will I see results?

Your Business Profile and ads can bring in the first requests within weeks. Building visibility for complaints takes months, because you need pages that have to prove themselves. The combination works best: visible quickly, and building in the meantime.

What does online marketing for physiotherapists cost?

Outsourcing online marketing for a physiotherapy practice to ROXTAR starts from 495 euros per month. What you pay depends on your area and the complaints and treatments you want to put in the spotlight. Your advertising budget is separate. We start with an analysis, so you know in advance what is needed.

How does online marketing for physiotherapists work?

Online marketing for physiotherapists works through local visibility and trust. We make sure you have a complete Google Business Profile with reviews, create pages per complaint and treatment, and keep the site fast and clear. That way patients and referrers nearby find you, and we measure which complaints bring in the most appointments.

We hope this page has taught you more about the kind of online marketing for physiotherapists our team offers. With a good website for your practice you can keep winning new patients and keep your existing patients well informed.

Want to know more about what we can do for you? Feel free to get in touch with us directly. We are happy to sit down with you and look at what is possible for you in online marketing for physiotherapists.

Want a new or better website alongside your marketing? Read more about having a website built by ROXTAR.