More visibility, more orders, lower conversion costs

Metain supplies mounting materials to construction and technology. Demand is high, but product categories and variants have not yet been found sufficiently online. With a targeted combination of SEO and SEA, we refined the category structure, optimized the product feed and set up campaigns around priority product groups. The result: more visibility on product and brand terms, 71% more organic traffic to category pages and a 28% lower cost per conversion.