Resin floor

ROXTAR - Online marketing

Case Coating floor

From visibility to number 1 in search results

WE ARE REALLY MORE THAN SATISFIED WITH ROXTAR
Coatingvloer Owner

Coatingvloer.nl is a specialist in cast floors and coated floors in the Netherlands. The company wanted to attract more organic traffic and become more visible on competitive search terms within the flooring industry.

SEO

From limited findability to structural online growth

Objectiveprocess focused on increasing the Domain Rating (DR) and strengthening the website authority. In addition, the goal was to achieve the top position in Google for strategic keywords such as “cast floor” with 17,000 monthly searches and thus increase organic traffic and leads through SEO optimization.

OBJECTIVE

The SEO process focused on increasing the Domain Rating (DR) and strengthening the website authority. In addition, the goal was to achieve top positions in Google for strategic keywords such as “resin floor” with 17,000 monthly searches, thereby increasing organic traffic and SEO leads.

APPROACH

The approach started with a technical SEO audit, optimizing the site architecture, loading speed, mobile friendliness and the implementation of schema markup. Furthermore, we focused on on-page optimization by tailoring titles, meta descriptions, headers and high-quality content to search intent, combined with improved UX and CRO.Finally, authority was built through quality link building, including guest blogging, PR and a structured internal link strategy.

RESULTS

The efforts resulted in an increase in the Domain Rating, from 54 to 61, and the position for “cast floor” shifted to number 1. In addition, there was a significant improvement in other strategic keywords, with a 173% increase in organic traffic, resulting in more quote requests and contact moments.

1#

Thanks to ROXTAR’s strong SEO strategies, Coating Floor was number 1 for Cast Floor within a year!

173%

Organic traffic increased by no less than 173% in one year!

7+

DR improved from 54 to 61

200%

The number of leads from SEO increased by 200%!

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Meet our team

Team ROXTAR - Don

Don

Online Strategist

Team ROXTAR - Sherelle

Sherelle

Office Manager

Juliëtte

Relationship Manager

Bram

AI & Performance Specialist

Juul

SEO/GEO Specialist

Seppe

Web Developer

Online Marketing bureau Amsterdam

Thijs

Process Manager

Online Marketing bureau Amsterdam

Sjoerd

Web Developer & Designer

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