New Chapter Kraamzorg

ROXTAR - Online marketing

Case New Chapter Maternity Care

More requests, lower costs per lead and top 10 position in Google

New Chapter Kraamzorg Owner

New Chapter is a maternity care clinic located in Haarlem. They approached us to develop their website, optimize it for search engines (SEO) and use Search Engine Advertising (SEA).The main goal was to be found for the keyword ‘maternity care’ and to generate as many conversions as possible.

I want to grow too!

New website, SEO & SEA

From new website to top 10 in Google

ObjectiveKraamzorg not only wanted to become easier to find using the keyword ‘maternity care’, but also wanted to build a stronger local presence in North Holland. The goal was a constant influx of quality requests from future parents, at a lower cost per conversion, while significantly growing the authority and position of the website.

OBJECTIVE

New Chapter Maternity Care not only wanted to become more visible in the keyword ‘maternity care’, but also wanted to build a stronger local presence in North Holland. The goal was a steady influx of quality requests from prospective parents, at a lower cost per conversion, while significantly growing the authority and position of the website.

APPROACH

The first step was to build a completely new website, with a design and content fully tailored to the target group: parents looking for personal maternity care. Specific landing pages were then developed for locations with high search volume, such as Amstelveen, Aalsmeer, Badhoevedorp and Uithoorn. These pages supported the main keyword and ensured better regional discoverability. In parallel with the website optimization, we have rolled out a link building strategy aimed at increasing the authority of the domain. By combining quality links with relevant content, New Chapter’s visibility grew rapidly. During the process, we continuously measured and adjusted conversions and costs per request, so that the campaigns became increasingly efficient. The result: a stable, growing flow of high-quality leads that led directly to requests and bookings.

RESULTS

Impressive results were achieved within 12 months. The number of conversions increased by 288%, while costs per conversion decreased by 27%.The number of website visitors increased by 64% and the number of pages that ranked for relevant keywords grew by 31%.The keyword ‘maternity care’ achieved a top 10 position in Google and several location-oriented keywords, such as ‘Maternity care Amstelveen’ and ‘Maternity care Uithoorn’, also reached the top 10.The website’s authority doubled, and the number of requests increased so much that New Chapter had to hire additional employees. Thanks to the combination of website development, SEO and SEA, New Chapter now has a scalable and sustainable online growth system that structurally generates new requests.

I want to grow too!

288%

More conversions

64%

More website visitors

31%

More ranking pages

-27%

Lower cost per conversion

Do you also want such results?

Questions? Call Don
I want this too

Meet our team

Team ROXTAR - Don

Don

Online Strategist

Team ROXTAR - Sherelle

Sherelle

Office Manager

Juliëtte

Relationship Manager

Bram

AI & Performance Specialist

Juul

SEO/GEO Specialist

Seppe

Web Developer

Online Marketing bureau Amsterdam

Thijs

Process Manager

Online Marketing bureau Amsterdam

Sjoerd

Web Developer & Designer

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