Case Bert Jonk
Bert Jonk Autoverhuur is a renowned car rental company in the Netherlands that had the ambition to increase its online visibility and organic findability.ROXTAR was used to optimize the website with a strategic SEO approach and thus strengthen its competitive position in a saturated market.
SEO
Objectivewanted to strengthen the online findability of the website by using strategically targeted keywords. The goal was to achieve high positions in Google, generate more organic traffic, increase the conversion rate and ultimately achieve more bookings, while keeping the costs per conversion as low as possible. The emphasis was on sustainable growth in visibility, visitor numbers and the number of requests via the website.
Bert Jonk wanted to significantly improve the organic findability of the website by using targeted keywords. The goal was to achieve top positions in Google, attract more organic traffic, increase conversion rates and ultimately generate more bookings, while keeping the cost per conversion as low as possible. The focus was on sustainable growth in visibility, traffic and requests via the website.
The SEO strategy was implemented in various phases. First, an extensive keyword analysis was carried out, after which the most important pages were optimized with targeted meta titles, descriptions, an improved internal link structure and conversion-oriented content. Subsequently, a natural link building strategy was used via qualitative blog links on relevant authoritarian websites. In addition, technical improvements were made to make the website faster, more mobile-friendly and better structured using structured data. Finally, the call-to-action and the user flow were adjusted to encourage visitors to make reservations more quickly.
The combined efforts led to a significant improvement in online performance. For example, organic traffic increased by 58% within six months and impressions in Google increased by 77%.The link building strategy increased domain authority by 5 points and improved the click-through rate (CTR) from organic search results by 33%.This led to a 30% increase in the number of requests via the website.
#1 position for 33 relevant keywords!
58% more organic traffic within 6 months
The number of requests via the website increased by 30%!
Domain authority increased by 5 points
Online Strategist
Office Manager
Relationship Manager
AI & Performance Specialist
SEO/GEO Specialist
Web Developer
Process Manager
Web Developer & Designer
Laatst bijgewerkt:
