ObjectiveFixers wanted to increase online visibility and become easier to find in both national and local searches. The goal: attract more relevant visitors via Google and convert them into concrete repair requests. In addition, the new website had to strengthen the reliable and professional image of the brand.

OBJECTIVE

Fixers wanted to be more visible in search engines, both nationally and locally. The goal: attract more relevant visitors to the website and convert them into repair requests, with a constant influx via form and telephone and a well-filled agenda.

APPROACH

We developed a completely new, user-friendly website focused on three pillars: content, UX and UI.The navigation structure has been optimized to clearly present the wide range and to quickly guide visitors to the right repair. In terms of SEO, we identified relevant keywords around specific repairs (such as ‘iPhone 14 screen repair’ and ‘MacBook battery repair’) and developed optimized landing pages for this. In total we created more than 300 SEO optimized pages. In addition, we strongly focus on local SEO with location-oriented landing pages (such as ‘iPhone repair Amsterdam’).We also developed informative content around frequently asked questions to build authority and attract additional traffic. Link building and continuous optimization strengthened the position in search engines.

RESULTS

The new website and SEO strategy provided: 300+ SEO optimized pages 350+ (eventually 380) relevant keywords in the top 5 of Google Strong visibility on both repair and location-oriented searches A significant increase in relevant organic traffic More repair requests via the website