What am I best found for as a car rental company?
On the combination of your location and the type of car: rent a van plus your city, or rent a car plus your region. People search locally and concretely, and they often book at short notice. A complete Google Business Profile with your location and opening hours is therefore your most important channel.
Can I compete with the big rental chains?
Not on the national brand names, but locally and on specific vehicles. Someone looking for a moving van, a seven-seater car or a trailer in their own city ends up with the local provider sooner than with a chain. That is where your room is.
Is advertising worthwhile for car rental?
Yes, because the search intent is high: someone looking for a car to rent often wants it this week. With Google Ads you appear at the top immediately for those searches. Calculate in advance what a booking delivers, then you know what a click may cost.
How do I get more bookings?
By being locally findable and making booking easy. A site where someone sees availability directly and reserves beats one that only shows a phone number. Recent reviews do a lot for rental, because people entrust an unknown party with their driving licence and deposit.
What is online marketing for car rental companies?
Online marketing for car rental companies is all the online effort that leads people who need a car or van to your booking. The core is local findability, ads on searches with rental intent and a site where you can book quickly and clearly. That way you catch the customer at the moment they are looking for transport.
What does online marketing for car rental companies cost?
Outsourcing online marketing for a car rental company starts at ROXTAR from 495 euros per month. What you pay depends on your service area, your fleet and the channels you use. Your ad budget is separate from that and goes directly to Google. We start with an analysis, so you know in advance what is needed and what it delivers.
How does online marketing for car rental companies work?
Online marketing for car rental companies works around the moment someone needs transport. We ensure local findability, deploy ads on searches with rental intent and make booking on your site as simple as possible. Then we measure which vehicles and search terms deliver the most bookings and shift budget there.