What is a USP?

A USP (Unique SellingProposition or UniqueSelling Point) is the feature or advantage that distinguishes you from competitors and that is most valuable to your target group.A strong USP is the core of your positioning and the foundation of effective copywriting.What makes a good USP?A strong USPPositioning(not “quality and service”),Copywritingto

the buyer persona, distinctive from competitors and evidence-based.The best USPs

are also emotionally resonant: they touch an underlying desire or fear of the target group.USP vs UVPA UVP (Unique Value Proposition) is broader:Buyer Personathe full value you deliver, for whom and why it is better than alternatives.A USP is one specific distinguishing benefit within that broader value proposition.USP in marketingYour USP

is prominently

featured above the fold on your landing page, in your ad headlines and in your email subject lines.It’s the first reason why someone chooses you over a competitor.How do I find my USP?Talk to your best customers about

why they chose

you.The answer youAbove the FoldoftenLanding Pagestrongest USP.Can a company have multiple USPs?Yes, but communicate one primary USPEmail Marketingmaximum clarity.More at developers.google.com/search.