What is Positioning?

Positioningis the place a brand occupies in the minds of the target group compared to competitors.It is the strategic choice for which problem you solve, for whom and how you do it better than alternatives.Positioning is the foundation of all marketing.Why is

positioning so important?Without

clear positioning, every marketing message is generic.With a sharp positioning you know exactly what your USPUSPwho yourTarget Groupgroup isTone of Voicetone of voice fits.Positioning makes marketing cheaper because every message

is more relevant.Positioning

strategiesBy price (“the cheapest”), by quality (“the most high-quality”), by niche (“specialist in X”), by service (“the fastest”) or by values ​​(“the most sustainable”).The most successful positioning combines a functional advantage with an

emotional dimension.Positioning and the competitive marketPositioning is always relative:

it’s about how you differ from the alternatives in the customer’s mind.Competitor analysis via a positioning matrix helps identify white spots where you can be unique.Can I change my positioning later?Yes, but

repositioning takes time and investment.Choose

consciously and for the long term.How do I record my positioning?In a positioning statement:

For [target group], [brand] is

the [category] that offers [USP] because [evidence].More at developers.google.com/search.