What is Evergreen Content?

Evergreen content is content that is timeless and does not go out of date. It stays relevant for months or years and therefore keeps generating organic traffic through SEO without needing constant updates. It is the most lasting investment in content marketing.

Examples of evergreen content

Definition pages (“What is SEO?”), how-to guides (“How to write a good landing page”), glossaries, comparison articles and in-depth tutorials are classic evergreen content. News, statistics and trend articles are the opposite: time-sensitive content that dates quickly.

Evergreen content and SEO

Evergreen content is the basis of a strong SEO strategy. Once it ranks well, the traffic keeps flowing in. Combine it with pillar content and link building for the greatest lasting impact.

Maintaining evergreen content

Evergreen content also needs periodic updates: check facts, update statistics and refresh internal links to new blogs. Plan a quarterly review in your content calendar for your most important evergreen pages.

How do I know whether my content is evergreen?

If the search volume for the topic stays stable throughout the year (no seasonal peaks) and the information will still be relevant in 5 years, it is probably evergreen.

Is evergreen content always better than topical content?

Not always. Topical content can go viral and earn backlinks. The best strategy combines both. More at developers.google.com/search.