What is the Marketing Mix?
Themarketingmix is the set of instruments that a company uses to position and sell its product or service.The classic model is the 4 P’s: Product, Price, Place and Promotion.In modern marketing this is expanded to the 7 P’s with Personnel, Process and Physical Evidence.The 4 P’s of the marketing mixProduct:
what do you offer and what value does it provide?Price:
what are you asking for it and how does that compare to competitors?Place:through which channels and locations does the product reach the customer?Promotion:howdo you communicate about the offer via SEA, SEO, e-mail and socialmedia?Marketingmix and positioningThe marketing mix results from the positioning of the brand.Each P must be consistent:a premiumproduct demands a premium price andSEAdistributionSEOunderminesEmail Marketingis the most visible P.Social Media Marketingand
product are at least as decisive
for conversion rate and ROAS.A strongPositioningnot sell a bad product.Are there more than 4 P’s?Yes, the 7P model adds Personnel, Process and Physical Evidence, particularly relevant for service providers.How do
I put together my marketing mix?Start
with a clear positioning and align all P’s consistently.More at developers.google.com/search.Conversion RateROAS