What is the Marketing Mix?
Themarketingmix is the set of instruments that a company uses to position and sell its product or service. The classic model is the 4 P’s: Product, Price, Place and Promotion. In modern marketing this is expanded to the 7 P’s with Personnel, Process and Physical Evidence. The 4 P’s of the marketing mix Product:
what do you offer and what value does it provide? Price:
what are you asking for it and how does that compare to competitors? Place:through which channels and locations does the product reach the customer? Promotion:howdo you communicate about the offer via SEA, SEO, e-mail and socialmedia? Marketingmix and positioning The marketing mix results from the positioning of the brand. Each P must be consistent:a premiumproduct demands a premium price andSEAdistributionSEOunderminesEmail Marketingis the most visible P.Social Media Marketingand
product are at least as decisive
for conversion rate and ROAS.A strongPositioningnot sell a bad product. Are there more than 4 P’s?Yes, the 7P model adds Personnel, Process and Physical Evidence, particularly relevant for service providers. How do
I put together my marketing mix? Start
with a clear positioning and align all P’s consistently. More at developers.google.com/search.Conversion RateROAS